Last Updated: 01 October 2023

At Bloomingville Decor Store, we believe in creating a beautiful and secure experience for our customers, both in our products and in how we handle your personal information. This Privacy Policy outlines how we collect, use, and protect your data when you visit our website, decorationstores.com. We are committed to transparency and protecting your privacy in line with global data protection regulations, including the GDPR.

1. Who We Are

Our website is operated by Bloomingville Decor Store, located at 33 Fitzwarren St, Salford, GB CH2E 3EA. We specialise in Scandinavian-inspired home decor, including bowls, candle holders, Christmas decorations, textiles, and tableware, serving a global community of design enthusiasts.

2. Information We Collect

To provide you with a seamless shopping experience, we collect information that you provide directly to us and through automated technologies.

Information You Provide:

  • Contact and Account Data: Name, email address, shipping and billing address, phone number when you create an account or place an order.
  • Payment Information: Credit/debit card details (Visa, MasterCard, JCB) or PayPal account information. Please note, we do not store full payment card details on our servers; this is handled by our secure payment processors.
  • Communication Data: Any correspondence you send us via email or through our contact forms.

Information Collected Automatically:

  • Device and Usage Data: IP address, browser type, device information, pages visited, and time spent on our site, collected through cookies and similar technologies.
  • Order History: Details of the products you purchase, returns, and preferences.

3. How We Use Your Information

We use your data solely to enhance your experience with us, in a manner consistent with our minimalist and functional ethos:

  • To process and fulfil your orders, including payment processing and shipping.
  • To communicate with you about your order, account, and any customer service inquiries.
  • To improve our website, product offerings, and customer service based on your usage and feedback.
  • To send you marketing communications (only if you have explicitly opted in), about new products, promotions, and design inspiration, in line with Scandinavian aesthetic values. You can opt-out at any time.
  • To prevent fraud and enhance the security of our website.

4. Legal Basis for Processing (GDPR)

For our customers in the European Economic Area (EEA), we process your personal data on the following legal bases:

  • Performance of a Contract: To fulfil orders you place with us.
  • Legitimate Interest: To improve our services, for security purposes, and for direct marketing (where we have a legitimate interest in promoting our business).
  • Consent: Where we have asked for and you have given clear consent, such as for marketing emails.

5. Data Sharing and Disclosure

We value your trust and do not sell your personal data to third parties. We only share your information with trusted partners essential for providing our services:

  • Payment Processors: Such as PayPal and our credit card gateways, to securely process transactions.
  • Shipping Carriers: Such as EMS, to deliver your orders globally.
  • Service Providers: Including IT, marketing, and customer support services who assist us in operating our website and business, all of whom are bound by strict data protection agreements.
  • Legal Obligations: We may disclose information if required by law, to protect our rights, or to prevent fraud.

6. International Data Transfers

As we serve a global audience (excluding Asia and some remote regions), your data may be transferred to and processed in countries outside your country of residence, including the UK where we are based. We ensure all such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to ensure your data is treated securely and in accordance with this policy.

7. Data Storage and Security

We are committed to protecting your data. We implement advanced technical and organisational measures, including secure encryption technology (SSL) on our website, to safeguard your personal and financial information against unauthorised access, alteration, or destruction. Your data is stored only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.

8. Your Rights

You have rights regarding your personal data, which you can exercise by contacting us at [email protected]:

  • Access: You can request a copy of the personal data we hold about you.
  • Correction: You can update or correct inaccurate data.
  • Erasure: You can request deletion of your personal data, subject to certain legal conditions.
  • Restriction and Objection: You can object to or restrict our processing of your data in certain circumstances.
  • Data Portability: You can request a transfer of your data to another service provider.
  • Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

We will respond to all legitimate requests within one month.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality, analyse site usage, and personalise your experience. These help us remember your preferences, understand how you interact with our site (e.g., which Scandinavian decor items you browse), and improve our services.

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website, such as the ability to shop or login to your account.

10. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last Updated” date.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our friendly customer service team at:

Email: [email protected]
Postal Address: Bloomingville Decor Store, 33 Fitzwarren St, Salford, GB CH2E 3EA